Should your business have its own “APP”?
I recently began researching the pros and cons of having an app for Midwest IT. As I ventured out into Googleland to find a decent development platform, I began to think about possible functions that we could implement that would improve our customer service and make things easier for our end users. What I found out was that some of the development tools were pretty powerful, giving many more options than I had first anticipated. So I began a trial run to build our first app. Lets see how this thing will work!
First I started a list of what it should do,
- Submit support tickets
- Easily call us
- Easily refer someone to us
Then as I went into deeper thought, I came up with a few other great ideas
- Easily email pictures (error screens, flashy lights, etc)
- Sign up for a newsletter
- Get info on our referral program
- Find our website
- Connect to our Social Media
- Let people know about upcoming events
- Send people notifications
I wanted to start with a basic, clean and functional main screen that would not be confusing.
Then I added additional items to the More menu.
The process was not overly difficult and the test app seems to function fast and easy. Overall, I was very impressed.
When I analyzed having an app as a value add from a business perspective, it really seemed like a no-brainer.
- The cost is relatively cheap.
- It is very easy to maintain.
- You have an additional direct point of contact to your customers.
- Additional resource for announcing items to all customers. (New products, deals, service alerts, industry notifications, etc)
- Presents a additional professional service level to prospects.
If this seems like something you would be interested in, please let us know!